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Graphics > Color Basics > Using Color in Documents

Why use it?
Only a few short years ago the use of color was limited to higher end publications, and companies that could afford to step out there and absorb the costs. Today, that’s not necessarily the case. We have software that allows us to develop exceptional illustrations and graphics in color, and affordable color printing capabilities for output.


No color has the direct contrast value of black and white.

Using color in a document is important both for the appearance of the document in general, and as a means to enhance the information and readability and thus encourage the reader’s interest. We can code information via colors, e.g., red means stop or danger, green = go, gold = wealth.

Conversely, if used incorrectly, colors can confuse and befuddle the reader, actually hinder understanding of important information by diverting the reader’s attention. The more colors used, the less the impact of each. Be judicious in how much of what color you use to avoid a kaleidoscope or carnival appearance. Keep in mind no color has the direct contrast value of black and white, and that the comprehensibility of any text increases as the color gets closer to black.

So, in documentation color is used to:

  • Highlight important copy,

  • Tell the reader where to look first,

  • Tie information together,

  • Organize

  • Set off different topics or part of a chart,

  • Create a mood,

  • Group elements or isolate them, and

  • Provoke a response.

Guidelines for Using Color Effectively

  • Be consistent and predictable to the reader.

  • Use familiar color coding, e.g., green for “go,” yellow for “caution,” and red for “hot.”

  • Avoid use of colors that are extreme or intense – look at the pastels.

  • Use color as supplementary; don’t rely on it to discriminate between items.


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